A Passion for Precious Metals – Larisa Sprott

Head shot photo of Larisa Sprott, President of Sprott Money

May 31, 2016

What did you imagine you’d do with your life?

I certainly never thought I’d be running a company or selling precious metals. My goal was to become a teacher or university professor. However, growing up, I was inundated with constant conversation and lectures about smart investing, company earnings, the stock market, and the economy.

When I was 10, my dad taught me how to read the stock charts in the newspaper. My first stock purchase was Coca-Cola – it went up 15% before I sold it! I never really considered a career in finance until I took a summer internship at Cormark Securities many years ago. I sat close to the trading desk and it was there that I fell in love with the world of finance and never wanted to leave.

In February 2010, my father asked me to take over what was a tiny and struggling company of only two people and run it. And despite my misgivings, I did, and the world of precious metals soon became one of my passions.

That’s how you succeed in finance, in a nutshell: you need to be willing to take risks, step out of your comfort zone, and work hard. At Sprott Money, we value creativity and innovation, and are proud to be one of the best companies in the industry. We especially focus on great service and satisfaction. Our company would be nothing without our clients.

Sprott Money is more than just precious metals. A proudly Canadian company, we employ 11 people, all of whom have a passion for their work and are proud to serve our clients. Through our finance writers and contributors, we’ve established a following on high profile websites such as Zero Hedge and Steve Quayle and are seeing a growing presence on four social networks (Facebook, Twitter, LinkedIn, and Instagram).

Though we started out with only selling investment grade bullion to a small clientele, we’ve seen major growth since 2008. We’re looking at expanding our storage locations and numismatic product offerings, and looking into new mints and new services to bring only the best to our clients.

I came into Sprott Money knowing next to nothing about running a dot-com, let alone how to make it successful. I had to learn how to market to digital audiences and how to attract and keep our valued clients. Through hard work and education, I learned what worked for us and what didn’t.

There are always risks that come with a venture like this, and we’ve had our failures and missteps. But the fact remains that pushing forward is the only way to success, and I’m proud of our accomplishments.

Approaching my 7th year running Sprott Money, I’m proud to say that my passion for our industry only grows stronger. I look forward to sharing my knowledge with you in coming posts.

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About Sprott Money

Specializing in the sale of bullion, bullion storage and precious metals registered investments, there’s a reason Sprott Money is called “The Most Trusted Name in Precious Metals”.

Since 2008, our customers have trusted us to provide guidance, education, and superior customer service as we help build their holdings in precious metals—no matter the size of the portfolio. Chairman, Eric Sprott, and President, Larisa Sprott, are proud to head up one of the most well-known and reputable precious metal firms in North America. Learn more about Sprott Money.

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Headshot of Larisa Sprott

About the Author

Larisa Sprott, M.Sc, joined Sprott Money in December 2009 in the role of President. Larisa has over 20 years of experience in the financial industry having worked at Sprott Securities Inc. (now Cormark Securities), first in their Vancouver office as an office administrator, followed by roles in both research and corporate finance at their head office in Toronto. Larisa then worked at Sprott Asset Management for five years, in the capacity of client services, sales and marketing.

She has been an Investment Advisor working with high net worth client accounts, and currently serves on the board of the Sprott Foundation and Trigon Metals.

*The author is not affiliated with, endorsed or sponsored by Sprott Money Ltd. The views and opinions expressed in this material are those of the author or guest speaker, are subject to change and may not necessarily reflect the opinions of Sprott Money Ltd. Sprott Money does not guarantee the accuracy, completeness, timeliness and reliability of the information or any results from its use.